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Are you passionate about a career in graphic design? We chat with Creative Director Tara

Are you passionate about a career in graphic design? We chat with Creative Director Tara

Tara Fowler, Creative Director, Tuskany Agency
What did you want to be when you were 16?
I knew I wanted to do something creative and self-expressive. I didn’t know what exactly.  I continued to do the things I loved which at that stage in my life was painting, design and drama. If you do something enough, you get good at it and if you value yourself then other people will also value you and the work you do.  
What is your average day look like?
I’m an early riser. Awake at 5.30am and either teaching or attending a yoga class. I’m in the office by 8.30 ready for a day made up of creating new designs, making client changes, admin and team brainstorms. I unwind by cooking a delicious plant-based meal for dinner and usually go for a walk or do more yoga! 

Why do you love your job/career?
I love my job because I get to balance my abstract wild creativity with linear purpose-driven strategy. 

How did you get into your career?
In my fourth/final year of university, I did an internship a few days a week with a design studio to gain industry experience. This was key to my career. I learnt a lot!  

What qualifications did you study?
I studied a Bachelor in Visual Communication Design majoring in Graphic Design at Massey University in Wellington.
Do you have any advice for getting into your sector?
When starting out it’s important not to compare yourself with others. Especially those who have been doing it much longer than you have. Find joy in the creative process and follow your excitement. 
What do you wish you had done differently?

What would you say to your teenage self about defining your future?
Trust the process of your life unfolding, knowing that things take time and life is a long game. Simultaneously, do the things that ignite your drive and light you up, then with perseverance and patience, you will succeed. 

Title Graphic Design

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